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In an increasingly regulated and cost-conscious marketplace, publication planning is emerging as the most credible and compelling communication channel to build access with payers, managed care organizations, pharmacy benefits managers, long-term care, and government agencies.
TEMPO: Building Access Through Publications identifies and communicates a product’s therapeutic and economic value relative to a condition or episode of care. By aligning key manufacturer studies with published clinical health outcomes and pharmacoeconomic studies, TEMPO creates a communications platform that optimizes access, coverage, and reimbursement policy. |